Police are asking for the public’s help finding a man who, while brandishing a firearm, held up the Family Dollar on Thursday evening in the 1200 block of Goldrock Road in the northern part of the city.

The man, who is Black and heavyset in build, was wearing a Duke blue hoodie, an orange face mask and black sweatpants with white stripes, police spokesman Cpl. Ricky Jackson said late Friday afternoon in a news release.

Jackson said the man, after entering the store, demanded the store clerk remove money from the cash register before fleeing in an unknown direction.

Police radio traffic at roughly 7:30 p.m. on Thursday began alerting there was a robbery in progress, with the business first identified as the Dollar General in the 600 block of Goldrock before subsequent radio traffic corrected to identify the business as the Family Dollar.

A reporter who went to the scene saw four police vehicles in the Family Dollar’s parking lot.

Anyone with any information about the holdup is asked to phone the police department at 252-972-1411 or Crime Stoppers at 252-977-1111.

Tips also can be texted to police at 274637 by beginning messages with RMPOL to direct the tip to the police department.

And messages can be sent to police via the MyRMT mobile app.