George’s BBQ Sauce

Ashley and Brian Hassell are the owners of George’s BBQ Sauce. The Nashville-based business is one of four finalists in the ‘Coolest Thing Made in NC’ contest.

Nashville-based George’s BBQ Sauce is one of four finalists in a statewide contest sponsored by the N.C. Chamber, the state’s leading business advocacy organization.

“It is humbling just to be nominated ... We are so thankful for the opportunity to make a great product for everyone to enjoy,” Brian Hassell, co-owner of the family business, said in a previous interview.

The “Coolest Thing Made in NC” online contest began with 70-plus nominees, and after the first round of voting, compiled the top 15 semifinalists. Nominees and semifinalists represented a broad range of manufacturing specialties, including food products, handmade soaps, children’s furniture, excavators, home appliances, electric vehicles and more.

“Congratulations to our incredible top four contenders. As we always say at the N.C. Chamber: what’s made in North Carolina makes North Carolina,” said N.C. Chamber President and CEO Gary Salamido. “With more than 30,000 votes cast in this contest so far, it’s apparent that North Carolinians understand the significance of our state’s manufacturing community.”

George’s BBQ Sauce manufactures three flavors of barbecue sauce; original, hot and special. What the folks at George’s believe makes their sauces “cool” is that they do every single step of the manufacturing process themselves, without any automation. That means that their eight employees produce each batch of sauce all by hand. This begins with mixing the ingredients, followed by labeling, filling, capping and packing each bottle.

The George’s team believes this is the best way to ensure the highest quality for their customers. Ashley and Brian Hassell, owners of George’s BBQ Sauce, believe this is the reason their product has such a loyal fan base because it has stayed consistent since 1975.


“We take great pride in making our sauces by hand in small batches here in our hometown. We take our time to make sure each batch is of the highest quality for our customers … because at the end of the day, that’s all that matters,” Brian Hassell said.

Ashley Hassell said she also feels that the relationship with their customers in important.

“It is absolutely humbling to see our customers have so much love for something that we make,” she said. “That makes everything we do worthwhile.”

Voting in the “Coolest Thing Made in NC” contest can be made through Sept. 30 at https://coolestthingmadeinnc.com/vote-now.

The winner will be announced on Oct. 2.