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Carolina Rising begins $1.5M ad campaign

The Associated Press

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RALEIGH — A group promoting policies implemented by North Caroilna Republicans is running a television ad before most public schools open to praise Gov. Pat McCrory and House Speaker Thom Tillis for education legislation.

Carolina Rising says the commercial running in all major TV markets for two weeks starting Friday highlights large salary increases for teachers and more funds for high-tech learning. The group says the $1.5 million ad campaign will help parents know their children’s future is improving because of it.

The television ad shows McCrory and Tillis and names them specifically. Tillis is running for U.S. Senate in November. Not mentioned in the commercial Republican Senate leader Phil Berger, who also proposed teacher pay raises. He was identified in a news release from Carolina Rising unveiling the ad.