You know that feeling you get when you buy new clothes and wear them for the first time? Don’t you feel great? When you wear new clothes, it feels as if you are a new person.

It’s not that the old you was so bad, but the new you can conquer the world. It shows in your attitude. It’s written all over your face. People might even comment that there is something different about you – and it’s not just your clothes.

So, if new clothes make you feel so good, why do we go to so much trouble to make sure nobody knows they are new?

When I was growing up, getting a new pair of sneakers was cause for a private celebration. But what did we do? We took those sneakers out in the yard, rolled them in dirt and beat the stuffing out of them with a baseball bat until you could tell someone you’d had them for months and they would believe it. It apparently was OK to allow one’s friends to think they were not very observant.

When we got a new pair of jeans, we were ecstatic in spite of the effort and laundry detergent required to make them look like they weren’t a new pair of jeans.

“New? Nah, I’ve had these for years.”

I believe the idea here was to make your friends think you had lost so much weigh you could fit into your old jeans again.

It made sense that getting your sister’s hand-me-down jeans would be the best scenario – “new” jeans without all the work. Unfortunately, like teenagers everywhere, we did not make sense at all. Hand-me-downs were an embarrassment to be avoided at all costs. You’d go naked before you’d allow your sister to comment on “her” jeans within earshot of your friends.

What should we blame for this lack of common sense? In my opinion, it all started with permanent press shirts. We didn’t want the work of ironing shirts, but to wear one with wrinkles meant you were probably brought up by wolves. Permanent press meant you never have to iron shirts again, right? Not really. But it was all the excuse we needed.

Today, if there are a few wrinkles in your shirt (even permanent press) you are considered “cool.” If your hair has the just-rolled-out-of-bed look, you’re not lazy, you’re fashionable. If you haven’t shaved in three days, you are nominated for man of the year.

Shortly after permanent press shirts came prewashed jeans. New jeans without the work! The collective cry went up: Huzzah! They were more expensive, but to many of us, they were well worth it. When we got holes in them, our moms put patches on them. That soon became a fashion faux pas just like hand-me-downs. So, rather than making patches the “in” thing, we made holes the “in” thing. What?!

Now we can buy jeans, prefrayed and perforated with lots of holes, and they cost more money than perfectly intact jeans.

Similarly, in the case of bikinis, the less fabric there is, the more it costs. Oooh! That really burns my bagels – not that I could wear a bikini anyway.

It’s only a matter of time before we will be able to buy presmudged eye glasses at twice the price of a spotless pair.

We can look forward to buying premium bathtubs with soap scum rings permanently engraved into the enamel and mirrors with pre-etched water spots.

How about cars that come with the “rusted look” option? Only $300 more! Another $200 if you want the “rear-ended look.” Shopping-cart dings are $50 each.

The most sought-after china pattern will have gravy stains and risotto decorating the rims.

Premium carpeting will come with Kool-Aid stains and pet hair.

However, only those people with the most discerning tastes will buy these items. They are, of course, those people with more money – and less sense.