NEW YORK – How do you cope with an exploding world of YouTube video? Now, you can get help by visiting “YouTube Nation.”
The video-sharing website has come together with DreamWorks Animation to create a daily highlight reel of new, trending and yet-to-be-discovered content.
It will serve as a handy sampler, said Jeffrey Katzenberg, DreamWorks Animation CEO.
“In a sea of the infinite, this is a lighthouse,” he said.
Every minute, about 100 hours of new video content is uploaded to YouTube. Now a task force of “YouTube Nation” curators are plowing through this cache to identify not only what’s most popular, but also what’s poised to go viral with YouTube viewers.
“Our choices aren’t driven purely by algorithms and analytics,” Katzenberg said. “You don’t want to just know what’s the most seen. What you really want to know is: What’s going to be the most seen?”
The five-minute program is posted at 9 p.m. weekdays. It’s first day was Jan. 14.
Jacob Soboroff (from HuffPost Live, the streaming network of The Huffington Post, and Pivot TV’s “TakePart Live”) serves as host.
Each episode will be more than a digital tip sheet. It will come equipped with links and playlists that enable the user to delve fully into the video being recommended.
“For every five minutes of our show,” Katzenberg said, “we’ll have an hour or more of content.”
“YouTube Nation” chiefly is geared to 18- to 30-year-olds and “casual viewers who would like to be heavier users,” he said.
But the program is more than a way to attract young viewers.
“We look at ‘YouTube Nation’ as a way to promote the great breadth of content on YouTube in an easily digestible way for anyone – and that’s the key word, ‘anyone,’” said Robert Kyncl, YouTube’s head of content and business operations.
Advertiser-supported “YouTube Nation” is the first daily series produced by DreamWorks Animation and marks the first use of the YouTube brand for a daily series. The project, an equal partnership of the two companies, has been in the works for a year and has a staff of 50.
But that’s just the beginning, Katzenberg said. Within two months, a second daily edition of the show will be added to the mix, posting at noon.
Then, specialization will be introduced midyear with a dozen or so “vertical” guides such as “YTN Sports,” ‘’YTN News” and “YTN Music.” More than a dozen titles are planned.
The mission is to bring to a waiting audience video that otherwise might never be found and presented by YouTube insiders.
“We’ll answer the question, ‘Can you tell me what’s the most interesting, cool stuff?’” Katzenberg said. “I don’t want to have to learn about it on ‘Good Morning America.’”