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Construction work continues Friday on a new Biscuitville restaurant on English Road.
Telegram photo / Ben Goff
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New restaurant continues trend on corridor
Rocky Mount Telegram
Monday, March 15, 2010

A new Biscuitville restaurant is slated to open later this month in a fast-growing business corridor of Rocky Mount near U.S. 64.

The restaurant, which is known for its homemade biscuit sandwiches and Southern-style breakfasts, is tentatively slated to open at 21 Progress Drive on March 28 or 29, said Kellie Hicks, the director of marketing for Biscuitville.

“We’ll do a walk-through of the (new restaurant) on March 25,” she said.

If the restaurant isn’t quite ready to open on March 28 or 29, it will open soon thereafter, she said.

Biscuitville is regional chain with restaurants in North Carolina and Virginia. The Rocky Mount location will be its 58th restaurant.

Every 20 minutes, the biscuits are made behind a window in front of the customers.

The restaurant serves up a wide range of biscuit sandwiches with country ham, steak and chicken.

“(The biscuits) are made from scratch the old-fashioned way,” Hicks said.

“They are made with 100 percent vegetable shortening and flour and buttermilk, like the way grandma made them. We do not use a biscuit mix,” Hicks said.

Hicks said she did not expect Biscuitville to be a major competitor with the nearby Cracker Barrel restaurant at 238 Enterprise Drive.

Based on a recent consumer survey, the restaurant is more of a competitor with fast-food restaurants like Hardee’s and McDonald’s, Hicks said.

Hicks said it has been a pleasure working with city officials to get the restaurant open.

“It has been very well received by everyone there,” she said. “We’re looking forward to opening.”

The seeds for Biscuitville were planted in 1966.

According to the company’s Web page, Mountainbrook Fresh Bread & Milk is where it all began. Maurice Jennings, a former flour broker, opened two bread stores in Burlington.

While operating the bread stores, he decided to give making fresh pizzas a shot.

“There was a demand for take-out pizza,” the Web page states. “Carrying on the fresh theme made perfect sense. Thus, ‘Pizza-To-Go’ was born.”

By 1972, there were six pizza restaurants that eventually would become known as Pizzaville.

“Since not too many folks want pizza at seven in the morning, Maurice decided to put the ovens to use baking biscuits ?EUR? It wasn’t long before the made-from-scratch biscuits were outselling pizza,” the Web page states. In 1975, Jennings opened the first Biscuitville on Patton Street in Danville, Va.

“The reception to the idea was tremendous and sales were great, initiating a boom in growth,” the page states. “The boom included a sweeping conversion of all the Pizzavilles into Biscuitvilles, as well as, the opening of brand new Biscuitvilles.”

 

Comments

Comments

I don't even know how an article about the opening of a Biscuitville restaurant in late March is generating racial tension among commenters. Rocky Mount needs employers who pay more than Bisquitville obviously. If they are willing to make an investment then it is better than nothing. I am not even sure that their location is that great. I am sure there are some locations on the Edgecombe side of Rocky Mount that would be better for this restaurant.

Where?

Please do tell where in Edgecombe county would be a better place than Nash where it's being built?

Where

Just about anywhere on the Edgecombe side of Rocky Mount would be better than Progress Drive in Nash County to open a restaurant that serves biscuits and breakfast sandwiches. (Raleigh Road, Fairview Road.) Progress Road/English Road in Nash County are not heavily traveled and you have to depend on people coming from Winstead Avenue which is not guaranteed. People do come this way to eat at the Cracker Barrell I believe. However, the spokesman for Bisquitville said their main comepetition were fast food restaurants like Hardees and not the Cracker Barrell. Whether a large number of people are going to turn off of Winstead Avenue to eat a ham bisquit at a quick service restaurant is questionable. I know a Bojangles is nearby. I don't think that is a good location either. Perhaps employees and patients of the Family Medical Center of Rocky Mount will be patrons. Or the Holiday Inn. My guess is that Biscuitville officials and consultants expect this area to grow over time. However growth projections are not always realized. Home Depot and McDonald's (Ford's Colony Shopping Center) are probably not pleased with their locations in Rocky Mount.

What does all of this have to do with a new Biscuitville?

I am more concerned about the litter that they generate than where they build. I imagine that the owner of the Bojangles next door is not very pleased.

iKES DADDY IS CORRECT

great post sir!..so true

Correct

about what that he's black?

Why does he got to be an

Why does he got to be an black man?? why not brown man!! ha ha. im a brown man!!!!!

read his

post brown man and you will see why he's a black man.

Nash County Now

Im a black man first and foremost. But I have come to the realization that Edgecombe county provides nothing to the community. The real estate values dont appreciate. Nothing worth its weight in gold is ever built there or opens up. Its mostly run down houses that the occupants dont take care of or the landlords dont care. I moved to Nash County a year ago and put my son in Red Oak Elementary. The difference was between night and day. These white people I always hear that are so bad is nothing but a lie. I have met more friends on this side of town than I could ever have imagined on the other side of Rocky Mount. It's a no brainer that new businesses will continue to build in this area. Why would they want to build in Edgecombe county? So they could get robbed or their parking lots filled with litter or graffiti on their building. Get all bent out of shape if you want to, but this is the best decision I have ever made for my wife and son. The difference is night and day, and no pun is intended.

Nash County Now

Let me guess what the home warming banner said. "There's goes the neighborhood". when they saw you move in. FYI Mr. BLACK MAN some of us who own our homes care for them and our community just as much as you and your white friends care for your community. You need to take the blinders off and see what the city council has done to so many communities you mention. Do your home work before you talk down on where someone lives just because you think you have made it out. Your moving there may cause someone to move out.

So, do you still live in

So, do you still live in Rocky Mount?? If so, good!! but I really don't care if businesses build over on the Nash County side... The Nash side is better, "and yes, I do live in Edgecombe County", and im saying Nash is better by all means!! But, as long as the city is growing, and prospering than build over on the Nash side. I still love the Edgecombe side though, even though it has its share of problems and disfunctions. Its my home, and I don't plan on moving... Anyway, why is this even in discussion? What does the counties have to do with this article?? It didn't even mention Edgecombe nor Nash.. Just asking. :)

Oh, and Its just something

Oh, and Its just something about that winstead avenue, english road, hunter hill, and U.S 64 area that just excites me!! lol.. I like that area of the city. That area is an perfect example of growth in Rocky Mount.

Not an important issue

The real issue is if we can get our illustrious leaders to get some companies to build in the area that will give good paying jobs to large numbers of our citizens.

You are NOT Helping!

The negative comments that you and a few others continue to post are what the owners of businesses see when they research Rocky Mount.

You are NOT Helping

If a drug dealer or sex offender lived in the house next to the one you were going to buy, wouldn't you want the realtor (Mayor Combs) to inform you of that fact? This is the reason the company choose to build on Nash county side where they did, because they did their home work and know that area is the new Rocky Mount on the rise. The city council has caused edgecombe county to become a dump for Gov. grant money.

Get real

Hiding the truth as the Mayor, City Council, and city management want to do does!!! The truth is better in the open than hidden as you, along with the city management and elected official seem to want. So for once in your life get real and face the truth.

Trend ?

Would this be the moving west of white people out of edgecombe ccounty?

Are You A Tool?

What does that have to do with a Fast Food chain off Winstead Ave.?

"FOOL" say what you mean or shut up

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