Remedy This Naturally recently celebrated its 20th anniversary with a ribbon cutting and open house.
Claiborne and Jennifer Holtzman decided to open their first health food store called “Nature’s Creations” in March 1994 on Main Street in Tarboro and shortly thereafter moved to the Parkhill Mall. In 1996, the couple opened their second store on Benvenue Road in Rocky Mount and named it “Nature’s Herbal Creations.”
After opening the second store in Rocky Mount, which is where they live, business at the Rocky Mount location took off and the Tarboro store was closed. For eight years they were in the rented Benvenue Road location but later decided to purchase property to build their dream.
In March 2005, their dream was realized when they opened a 6,000-square-foot facility to better serve their customers. Two years later, Claiborne decided to follow in his mother’s footsteps and open a Contract Postal Unit within the existing store. The two businesses have complimented each other and they were able to meet more of the needs of their customers, he said.