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Dunham’s Sports will locate in the space vacated by Sears in the Golden East Crossing mall.

Dunham’s Sports will locate in the space vacated by Sears in the Golden East Crossing mall.

Dunham's Sports to open in Golden East Crossing

By John Henderson

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Dunham’s Sports will fill most of the anchor space in the Golden East Crossing that was vacated by Sears nearly two years ago, a press release from the mall states.

The release gave no opening date. Mall marketing manager Ashley Pittman could not be reached for comment late Wednesday afternoon. Dunham’s officials also could not be reached for comment. The company recently opened a store in Wilson.
 
“Dunham’s has signed a lease for the former Sears space, occupying over 75,000 square feet,” Pittman said in a press release. “Dunham’s offers a wide variety of top-quality and name-brand merchandise at every day low prices. All stores provide a full line of tradional sporting goods and athletic equipmkent. In addition, there is a wide variety of active and casual sports apparel and footwear.”
 
Cece Pollard, assistant manager of the malls’ Foot Locker, said the new store should not hurt sales since the two businesses carry different brands.
McKeith Myrick, an owner of Bounce-N-Around in the mall food court, said the news of the anchor space being filled is a positive. He said it will bring more visitors to the mall, which can help his business.
 
He also said Rocky Mount needs a major sporting goods store.
 
“It is very good to have a major store back in the mall,” Myrick said. “That means the mall is going to get more traffic. This area because of the Rocky Mount Sports Complex has a lot of leagues going on, and I know a lot of parents have been having trouble trying to find pants, helmuts, sportswear. This is a store that can actually carry all that now.”
 
In May 2011, more than 60 Sears employees were notified that the 90,000-square-foot Rocky Mount store would be closing.
 
At the time, Sears Holding Corp, which is the parent for Sears and Kmart, announced that at least 100 stores would be closing as part of a companywide scaling back of stores.
 
According to its website, Dunham’s Sports is the Midwest’s largest sporting goods chain.
 
“Our roots go back to 1937 in Waterford, Michigan, which is where we still call home, when a small shop called Dunham’s Bait & Tackle opened,” the website states. “Over the years with hard work, great customer service and attention to detail we have grown into a full line sporting goods chain serving customers in 16 states, from Nebraska to Maryland.”
 
The website states that the chain has 170 stores offering a full line of traditional sporting goods and athletic equipment as well as a wide variety of active and casual sports apparel and footwear.