The HensonFuerst law firm is again challenging North Carolina students to use their imaginations and create videos about the importance of bicycle safety through the firm’s annual Bicycle Safety PSA Contest.

“The time and energy students invest in their entries are amazing,” said avid cyclist and attorney Thomas Henson Jr. “Thank you to the students, educators, and parents who continue to support cycling safety and our video contest.”

Three years ago, the firm represented the husband of a local cyclist who was killed by a motorist while riding her bike. Members of the firm pledged all of the attorney fees from the case to fund bike safety awareness programs, such as the PSA contest and a series of cycling safety videos.Last year’s winner, Terrell Grice, received a Mac laptop for his outstanding entry and donated it to his video production class, known as The TAG Crew, at Douglas Byrd High School in Fayetteville.

“We’ve been using the laptop for more videos, public service announcements, educational bits, and more,” said Grice, who hopes to attend the New York Film Academy and to someday produce feature-length films.

This year, the contest is expanding to include two age categories: grades 6 to 8 and grades 9 to 12.

Students must enter video PSAs, which should be 29 seconds long and address the importance of bicycle safety. Entries must be submitted no later than Monday, April 18, and will be judged on students’ abilities to analyze the topic and produce a quality video.

Prizes will be given to the students who produce the first-place entries in each age category. The winning students can choose between Apple MacBooks with movie-making software or $1,500 gift cards to a local electronics store. The winning students’ schools also will receive monetary donations. Of the two winning entries, one will be selected to air on local television during May.

To see a complete list of rules, watch last year’s entries and vote for your favorite videos, visit www.LawMed.com/contest.