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Sauce comes out on top


Rocky Mount Telegram

Monday, April 21, 2008

George's Original BBQ Sauce came out on top in the May 2008 issue of Every Day with Rachael Ray magazine, a popular cooking and lifestyle magazine by syndicated TV host Rachael Ray.

It is featured in a section of the magazine called Big Bite, in which different food categories and brands are blind tested for the best tasting overall.

Helen Lynch stirring a batch of barbecue sauce,
 
Contributed photos
Nashville-based George's Barbeque Sauce employees, from left, are John Short; Ruby Cotton; Beth Chappell, owner; Ashley Hassell; Helen Lynch; and Larry Fisher.
 

Chosen "Best in the Carolinas", the magazine stated that "This Eastern North Carolina sauce packs a vinegary punch at first, but George's Original eases the kick with apples and sugar for 'a perfect balance of sweet, sour and spicy.'"

Beth Chappell, owner of George's Barbeque Sauces, said she received a request from the magazine for samples of George's Sauces in the fall of 2007. In November they found out that their Original sauce was in the final stages of a tasting competition. And surely enough, in late March, they found out the results. "Our sauce came out on top! And needless to say we are thrilled that Rachael Ray's magazine found our sauce to be what all of our customers already knew ... ... ..that George's is the best!"

George's Barbeque Sauces, known for its three zesty and tangy barbeque sauces that suit every taste, has been producing the perfect accompaniment for all meats, seafood and poultry, under the ownership of Beth Chappell. George's Original Sauce that has a spicy vinegar base, the Hot Sauce that is also vinegar based but with a hot pepper kick, and their Special Sauce, a zingy tomato based sauce, make up the three barbecue sauces so popular with cooks and grill masters in the southeast.

George Stallings of Rocky Mount was the original creator of George's Sauces. George developed the barbecue sauce in his home kitchen and treated his appreciative friends and relatives to the spicy sauce. By the mid 1970s, his sauce production had grown into a thriving business.

In 1992, Beth Chappell purchased George's Sauces and moved it to a scenic location in Nashville to its new production facility and offices. Under her ownership and vision, George's Sauces has continued to grow. It is one of the most popular barbecue sauces in the Carolinas. George's now has four full-time employees that produce an average of 3500 bottles of barbecue sauce each working day. After cooking up the sauces with their own distinctive ingredients, each bottle is labeled, filled, capped and packed by hand.....making George's Sauces the true definition of a "hands-on company"!

In June of 2006, Ashley Chappell Hassell joined George's as its office manager and marketing director. Since her arrival, she has put George's on the map with its very attractive on line ordering website which has enhanced sales greatly. In addition, she is in charge of marketing, newsletters, and promotional advertising.

George's Sauces also has as growing food service business. The popularity of George's Sauces is widely known and many restaurants all over the southeast order large shipments of sauces to use as ingredients in their own recipes. The chefs at Golden Corral use George's Sauces as the base for their barbeque.

A perfect gift any time of the year, George's Sauces continue to be popular items for anyone who enjoys backyard barbecues and as the major ingredient in hundreds of delicious recipes.

For more information, visit George's website at www.georgesbbqsauce.com.

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