A 'Made in America' tag on a chest of drawers ready for packaging March 16, 2012, at the Lincolnton Furniture Company in Lincolnton. Five generations of Cochranes had been furniture makers, but by the mid-1990s the trade was moving to China, land of cheap labor. In 2012, Bruce Cochrane reopened with a work force of about 55, part of a small but growing trend called 'reshoring.' In 2013, the company closed its doors.

AP photo

A 'Made in America' tag on a chest of drawers ready for packaging March 16, 2012, at the Lincolnton Furniture Company in Lincolnton. Five generations of Cochranes had been furniture makers, but by the mid-1990s the trade was moving to China, land of cheap labor. In 2012, Bruce Cochrane reopened with a work force of about 55, part of a small but growing trend called 'reshoring.' In 2013, the company closed its doors.

Lincolnton Furniture Company, hailed as U.S. job creator, closes down

The Associated Press

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LINCOLNTON — A start-up North Carolina furniture company so celebrated as a sign of America's manufacturing rebound its head was President Obama's White House guest at last year's state of the union address has closed suddenly.

Lincolnton Furniture Company was silent Friday, a day after shutting down following a year of operation. President Bruce Cochrane and other company officers did not return messages to The Associated Press on Friday.

Manufacturing operations stopped indefinitely because orders were insufficient, company financial officer Ben Causey said.

"We needed more orders is really what it boiled down to," Causey told The Charlotte Observer. "We thought they would materialize."

Cochrane told WSOC-TV the company burned through its capital sooner than expected, in part because the cost of preparing the factory building was higher than projected.

Lincolnton Furniture opened its doors in December 2011 with 60 employees and expected to grow to 130 workers by the end of 2012.

Cochrane started the maker of bed frames, dining sets, and other wood furniture in the hometown where his family built furniture since the 1850s. He launched his idea to make furniture in the U.S. after working as an industry consultant in China. His attempt to restore American jobs in an industry that had long flooded to low-cost Asian countries was highlighted as a sign of "re-shoring," or companies returning to the U.S. jobs that had once moved overseas.

Obama last year invited Cochrane to a White House event on bringing overseas job back to America and he was a guest in the first lady's box at the State of the Union address. Despite the attention from the Democrat's administration, Cochrane said he voted for Republican John McCain in 2008 and he would back Mitt Romney last year. Democratic Gov. Bev Perdue in November lauded Lincolnton Furniture as an outstanding employer.

"We had a great family atmosphere; we did a lot of things right about being a good employer and treating our employees well. We can always look at that and be proud of it," Cochrane told WSOC.

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