State travel officials to help promote Tarboro


Staff Writer

Wednesday, June 13, 2018

Representatives from a state program designed to help tourism-related businesses engage more fully with programs offered by Visit North Carolina will be coming to Tarboro this week.

Visit NC’s Tourism Resource Assistant Center will host a community-based training program designed to help tourism-related businesses from 10 a.m. to 2 p.m. Thursday at the Tarboro Coffee House at 439 Main St. in downtown Tarboro.

Susan Freeman, executive director of the Tarboro-Edgecombe Chamber of Commerce, said the free event allows tourism-related businesses a chance to meet one-on-one with program managers to discuss better ways to promote their property or event.

Chamber officials said those who should attend include people that are agri-tourism farmers or own farm markets, owners of unique shops and locally owned unique restaurants, lodging owners, bus tour organizers, film industry and people just interested in tourism.

Andre Nabors, manager of partner relations of Visit NC and Economic Development Partnership of North Carolina, said the event welcomes tourism businesses throughout the region in Eastern North Carolina. He added local businesses such as existing businesses looking to expand or businesses just being established are welcome to attend.

“What this does is give them a sense of how to work with Visit NC,” Nabors said. “With us being the marketing agency for the state, we’ve got a better understanding how to work and partner with us to leverage the limited dollars they have because we partner with tourism businesses across the state. This allows us to stretch those limiting funds we have and allow us to have a much more impact because we do it on a North Carolina basis instead of a small city or county scale like these local businesses.

“This event will allow them to learn how use to their marketing dollars to help leverage their business.”