New Roses opens in Tarboro

1 of 5

Ethel Collier puts mens shirts on a clothing rack Friday at Roses in Tarboro.


Staff Writer

Tuesday, April 16, 2019

A Roses is filling what had once been a large empty space at the Riverside Plaza shopping center along West Howard Avenue in Tarboro.

An official opening is set for 9 a.m. Thursday for the latest addition to the Henderson-based discount chain of stores, Tarboro-Edgecombe Chamber of Commerce Executive Director Susan Freeman said.

Freeman summed up the civic organization’s reaction in one word: “Fantastic. She also emphasized the inside of the Tarboro Roses is a beautiful place.

“It’s a wonderful addition to our shopping experience,” she said. “It’s nice that a retail store has come to our community that’s offering value and good quality.”

She said the Roses is filling the space of what had once been a Belk department store.

She said Riverside Plaza Phase II Managing Member Ernie Schaffer had been looking for the right fit to come into Tarboro and Edgecombe County and for a business that would stay and be an asset to the community.

Schaffer, in prepared remarks, said the Roses real estate team, which has opened stores in similar smaller markets that have performed well, indicated Tarboro would do the same.

“As for our center, this is an excellent anchor that I feel is placed correctly as far as the target audience of Roses and the tremendous variety of product that Roses offers,” he said. “It’s a niche that needed to be filled for the residents of Tarboro and all of the surrounding areas, so that people do not have to travel to further destinations to purchase all of the products that Roses sells.”

There are two Roses in Rocky Mount — one at the corner of East Raleigh Boulevard and North Fairview Road and the other in Englewood Square along Sunset Avenue.

Roses is part of Variety Wholesalers Inc.

Sam Bernstein, a Variety Wholesalers vice president, in a press release said the Tarboro Roses is bringing 25-35 jobs to the area, with most of the associates being local residents.

Variety Wholesalers President and CEO Bruce Efird said in the press release he and his team are excited to bring what he calls the company’s special mix of dependable values and unique finds to the Tarboro community.

“Everyone loves a bargain,” Efird said. “Our stores and the great teams that run them ensure that all our customers’ needs are met by offering great, quality items at tremendous savings, without the need for constant couponing and chasing down clearance sales.”

Variety Wholesalers operates nearly 400 stores throughout the southeast, primarily comprised of the Roses and Rose Express brands, but including a list of additional brands, including Maxway.

The Telegram in October reported of Variety Wholesalers’ intention to open a Roses at Riverside Plaza and also reported the Tarboro Maxway, located along North Main Street downtown, would be closing.

Tina Parker, who coordinates downtown Tarboro’s Main Street revitalization program, in an email said the owner of the Maxway location has been told the store is going to be closing either Saturday or the following Saturday.

Parker said although a new tenant has not been secured for the Maxway location, there is a strong interest by multiple tenants “and we are highly optimistic of a future tenant.”

Tarboro Town Councilman Garland Shepheard said he is always glad to see any retail space occupied.

“I hate to see Maxway close and then Roses open, but that’s the way it is,” Shepheard said. “The same man owns both businesses. He can’t justify keeping two places open, I’m sure.”

Overall, Shepheard feels good about the heart of the Edgecombe County seat, saying, “We’ve got a lot of businesses that have moved downtown from side streets.”

“The more businesses you have in one area, the better off you are” and noted an empty building gives a bad impression,” he said. “And we’re doing away with that impression.”