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Tarboro boutique moves to new location

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Ginger Crisp, owner of Ginger's Boutique, poses Wednesday at the business in downtown Tarboro.

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BY WILLIAM F. WEST
Staff Writer

Thursday, February 21, 2019

TARBORO — Ginger Crisp appears to have come full circle because her shop is now in a part of what was once a department store in downtown Tarboro.

Crisp in late January relocated her business, Ginger’s Boutique, into a ground-level section of the former W.S. Clark & Sons Inc. in the 400 block of North Main Street. The first floor includes displays of photographs of days gone by in the Edgecombe County seat.

“I used to come when I was little with my mama, and I would shop here,” Crisp recalled of the Clark & Sons store, noting she would go upstairs to the children’s department. “It had everything.”

For slightly more than five years, Crisp had been selling women’s clothing, accessories and jewelry in space along East Church Street just behind the Tarboro Coffee House.

“And we decided to move to Main Street,” she said.

She said the landlord of the former Clark location called and asked her if she wanted to make the shift.

“So that kind of gave me the idea,” just to see if this would help result in increased walk-ins of customers, she said.

“It seems to be busier,” she said of business.

She doesn’t know if Ginger’s Boutique being along Main is making the difference or if people want to enter and see something new to them.

The website of Ginger’s Boutique proclaims the business seeks to appeal to women in Tarboro as well as in the Greenville, Wilson and Roanoke Rapids areas.

“We try to have something for all ages and all sizes,” Crisp said.

To attract more business, Crisp recently sent out $5 off coupons and also had a 50 percent off sale to help move out winter merchandise.

Additionally, the business relies on Facebook to help get the word out, as shown by 1,950 followers on the social media site.

“We post pretty much daily,” Crisp said.

Crisp noted she has a young lady who puts on merchandise and then snaps photographs of herself for lots of the postings.

She said this gets much attention and said people call, advising, “Hold that for me” and “I’m coming to try it on.”

The business also is on Instagram and has 509 followers.

Crisp, 57, is an Edgecombe County native. She’s a 1984 graduate of East Carolina University, having majored in housing and minored in clothing and textiles.

She joined the Belk department store chain and worked approximately a decade at the Wilson store. Her specialty was visual merchandising, specifically with mannequins and displays.

She said she supposes her prior experience with the Belk chain was a factor.

She said she believes knowing what customers want and what’s going to sell makes for a good fashion merchandiser.

She said she has found customers want clothing they can wear to work on the weekdays and to wear when going out to eat on weekends.

“They want something that can have a dual purpose,” she said.

Ginger’s Boutique is at 409 North Main St. and is open from 10 a.m.-5:30 p.m. Tuesdays through Fridays and from 10 a.m.-4 p.m. on Saturdays.

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