Sisters open new clothing stores

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Zina Moore, owner of Imagine Dat, hangs up clothes on a clothing rack Wednesday at Imagine Dat in Tarboro.


Staff Writer

Friday, January 18, 2019

TARBORO — Two sisters are in the fashion business in side-by-side locations along North Main Street in downtown Tarboro.

Thomasine Whitehead, 49, operates Imagine Dis, while Zina Moore, 53, operates Imagine Dat. 

Whitehead said she caters more toward young people and said Moore caters to a more sophisticated crowd.

Whitehead sells clothing for women and jewelry. Moore sells clothing for men and women.

"I was down here before, back in the day, in the same location I am now, but we decided, 'Let's try something different,' being side by side, see if we could make a difference on Main Street," Whitehead said.

Whitehead once operated Spirtual Touch, which was a clothing store as well but mainly sold attire to wear to church services.

She said she and her sister are bringing something different to Tarboro because the town seems to be changing and seems to be growing — and needs different places to shop.

"And we were just trying to see what really works," she said.

The two also are operating on Main Street because they love downtown Tarboro, because space came open and because of the constant flow of vehicle traffic.

Whitehead said the use of the word imagine is based on how she could help young girls on changing them for the better, as far as helping with their appearance. She also noted her sister works with girls at church.

She said she and her sister opened their respective stores at the start of last month.

Whitehead said the word is slowly, but surely, circulating about Imagine Dis and Imagine Dat.

"We really have gotten a lot of reaction from social media," she said. "People will come in and said they saw it online."

Additionally, Whitehead said the arrangement and decor street-side windows are coordinated to get people’s attention as they go by.

"We make it eye-catching," she said. "It's more like a visual thing, where I see it in my head and I just put it together."

Whitehead is a cosmetologist who has been doing hair for approximately 20 years. She has a salon in the backyard of her residence. Moore has worked in retail in the past.

Both also have prior experience working for an aunt, Sylvia Battle, who had a thrift store, Coastal Variety Discount Outlet, along Alternate U.S. 64 in Princeville, before it closed due to flooding. Whitehead said the thrift store is going to reopen in the spring.

Imagine Dis and Imagine Dat are located in the 200 block of North Main and are each open from 10 a.m. to 5 p.m. Tuesdays though Saturdays.

Imagine Dis can be reached at 428-8258. Imagine Dat can be reached at 886-2329.