Roses to mark success of local store

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Fairy Wilson looks at men's shirts on Tuesday while shopping at Roses on Sunset Avenue.


Staff Writer

Wednesday, November 28, 2018

Roses is urging people in the Twin Counties to come out for a special upcoming event at one of its Rocky Mount locations.

The regional discount retail chain will be hosting a grand re-opening ribbon-cutting event at 9 a.m. Thursday at the Roses store at 3030 Sunset Ave. in the Englewood Square Shopping Center in Rocky Mount. Roses stores are owned and operated by Variety Wholesalers Inc., a Henderson-based firm that operates nearly 400 stores throughout the Southeast.

Sam Bernstein, group vice president of sales and marketing at Variety Wholesalers, said the first 100 customers will get a free Roses shopping bag and the company will be running grand opening specials. Bernstein added Roses has expanded its offering of food as well as health and beauty products in the 27,000-square-foot store that opened in 2009.

“Our Rocky Mount customers have continued to be loyal to us and as a result we have been pleased with our business here,” Bernstein said. “We’re happy to make investments in the communities that support us.”

In addition to the Sunset Avenue store, Roses also has a 47,000-square-foot store at 1129 North Farview Road that opened in 2013 in the Edgecombe Park Shopping Center. Bernstein said both stores employ 30 people, with most workers living in town.

Roses became the catalyst of more activity at the long-vacant shopping center that later led to a Dollar Tree and a Pizza Hut coming to the renovated shopping center, which is nearly 100 percent occupied. Walt Crayton, owner of the New Bern general contracting company Crayton Commerical that rebuilt the once dilapidated Edgecombe Shopping Center, recently said a national retailer will soon move into the center.

“We’re excited to continue to invest in the Rocky Mount community,” said Bruce Efird, president and chief executive officer of Variety Stores. “Everyone loves a bargain and Roses is committed to offering great, quality items at tremendous savings without the need for constant couponing and chasing down clearance sales. We have built a reputation for knowing our customers and recognizing they work hard for their money.”

Roses is planning to expand its footprint in the Twin Counties with the opening of a Roses store in 2019 in Tarboro. The new location will be at the Riverside Plaza at the intersection of Western Boulevard and West Howard Avenue. 

The store reportedly will occupy 33,000 square feet of sales floor space and a total of 44,000 square feet in all. Bernstein said further details about the new Roses coming to Tarboro will be made public in the future.