Wine shop aims to fill niche in area

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Sarah Hicks, co-owner of Bin and Barrel Wine Bar and Bottles, stands in the shop for a portrait Wednesday at Bin & Barrel.


Staff Writer

Monday, November 26, 2018

Sarah Hicks saw more people than expected when Bin & Barrel Wine Bar and Bottles held a soft opening for its wine shop and bar last weekend inside Station Square in downtown Rocky Mount.

“It was very word of mouth, but it got around more than we expected,” said Hicks, who co-owns the business with her husband, Ryan. “We had about 20 to 25 people that came and that’s when people asked about buying wine for Thanksgiving. We had the wine so we said why not open it up during the week of Thanksgiving. We had good wine sales and we had a few people buying cases of wine.”

Hicks was giddy about the buzz the new wine shop has received from the community as Bin & Barrel Wine Bar and Bottles will have a official grand opening on Friday. Hicks said the plan is to have 10 percent off certain purchases, specials on wine by the glass and food all day long. 

Bin & Barrel Wine Bar and Bottles will stock more than 400 labels with several American wines coming from California, Oregon, Washington and some from North Carolina. The wine shop will also carry plenty of international labels from Spain, France, Argentina, Portugal, South Africa and Chile.

“It’s exciting because we didn’t know this niche was so desired when we decided to do it,” Hicks said. “We just wanted to have access to good wine and we missed having that ability to go to Raleigh and Greenville. This was something that I always wanted to do and the timing was perfect. When it went out there and started to get around to the public, it was overwhelming that people were saying how excited they were that we were bringing a place that people had been wanting for years.

“It’s very encouraging and hopefully we’re providing the service they’re looking for.”

Both Ryan and Sarah Hicks have extensive backgrounds in the wine industry. Ryan Hicks, who is a native of Rocky Mount, works as a chef consultant. Hicks graduated from Johnson & Wales Culinary Program in Charlotte. He is also a level 2 certified sommelier.

Sarah Hicks worked for Dukhorn Wine Co. in California, planning and hosting events at all three of its winery locations. She also managed an upscale wine shop in South Carolina. The couple met over their mutual love for wine while living in the heart of wine country in Sonoma, Calif.

“We aren’t novices when it comes to selling and knowing about wines,” Sarah Hicks said. “Every time somebody walks through the door, I will greet them and ask them what they’re looking for. If they don’t know, I will help guide them. We feel having good wine should be accessible to everybody, and it’s my job to find something you like.”

Bin & Barrel Wine Bar and Bottles is open from 11 a.m. to 7 p.m. Tuesday through Saturday.