Pastry chef launches new bakery
BY COREY DAVIS
Tuesday, November 20, 2018
After years of baking and selling cakes and other sweets in her home kitchen, local baker Winde Jackson now has a brick-and-mortar establishment to make and serve her goodies to the public.
Jackson, who is the owner and pastry chef of Winde Jackson Cakes, opened her bakery shop on Monday in the former location of Domino’s Pizza at 1272 Independence Drive. Jackson outgrew her home as things started to get too tight.
“I started this awhile back for friends and families making cakes and other desserts,” Jackson said. “It went from making a few cakes here and there to doing more and more orders where it took over my house. I had to buy an extra refrigerator because I was running out of space, and then there was an extra room in my house that I needed for the kitchen. My house became like a working bakery, so I needed something to separate work and home. I prayed about it and the Lord really blessed me to find the right place and open it up.”
Jackson’s full-service bakery consists of European, French and American style desserts such as cheescakes, creme brulee, cookies, brownies, muffins, cupcakes and other pastries and breakfast items. Jackson also specializes in baking and making wedding cakes, birthday cakes and cakes for special occasions such as anniversaries.
Jackson has hired five employees to help make the desserts for customers. Rachael Sherrod is her head chef, while Tieyoo Miles and Britany Battle are bakers and Lisa Casper and Lisa Eason are the baking assistants.
“The business came from me working by myself to adding employees to help run this store,” Jackson said. “We want this to be different than your average cupcake shop and we also are going to start in the next two weeks offering soups and sandwiches. We will be (offering) lunch box catering and we have a drive-thru window that we plan to utilize in the near future.”
Over the years, Jackson has built a strong following and customer base as she said people who have enjoyed her desserts have referred other people to her.
Jackson was also helped a few years ago when she won a local Shark Tank contest. She was rewarded with a large amount of money to help grow her small bakery business. Jackson said she used the money to purchase the extra refrigerator and advertisement opportunities came out of it as well. She was able to get her desserts showcased in the Triangle area in publications such as Southern Bride & Groom magazine.
“They’re a huge wedding magazine in the Triangle, and that really helped our wedding presence in the Triangle,” she said.
Jackson, who graduated from East Carolina University with a master’s degree in hospitality management with a concentration in food and beverage, also graduated from the Nash Community College’s Culinary Arts program. Jackson said among the major skills she learned at NCC was how to run a kitchen, which she acknowledged will continue to help her at her new bakery.
“I feel like between my education and my experience working with food establishments that I’m qualified to run my own business,” Jackson said. “I’ve worked in larger corporations and I’ve worked in small businesses for other people. I’ve been baking cakes for the past 12 or 13 years and watching it grow to where it got in the way of my full-time job. It got to a point where I had to choose one or another — and I thought, why not do my own thing?
“I’d rather try something that I want to — and if I fail, I can live with it instead of never trying it at all.”
Winde Jackson Cakes is open from 6:30 a.m. to 5:30 p.m. Monday through Friday and 8:30 a.m. to 2 p.m. Saturday. The store can be reached at 252-446-2253.