Owner celebrates boutique’s success

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Southern Fireflies Art & Boutique owner Emily Bass, right, talks to Alison Mills about a plaid flannel dress by Boheme on Saturday during the grand opening celebration at the boutique.


Staff Writer

Tuesday, October 23, 2018

RED OAK — A local businesswoman is looking to make a name for herself in a small Nash County town.

Emily Bass, 31, opened Southern Fireflies Art & Boutique in July at 1073 Carriage Trail in Red Oak. The 3,000-square-foot building was a former church that Bass turned into a small shop just outside Rocky Mount that specializes in vinyl shirts and designs as well as decals and wooden door hanger paint parties.

Bass held a grand opening Saturday where she gave out 25 grab bags to the first 25 customers and about 30 different door prizes while also serving food, drinks and offering face painting for the children.

“We just wanted to let everyone know who we are here and show what we have to offer,” Bass said. “People only think the way to support small businesses is shopping with them but sharing on Facebook or social media and telling a friend about us are also helpful even if a person just visits and not actually shops.”

Bass, who said she already had developed a good customer base when she started her custom T-shirt business last August from her home, added that she always dreamed of having a store front and a place to showcase her designs of monogramming and personalized items on shirts. 

“I’ve always done customer service and did direct sales as well,” Bass said. “I love being able to help people and interact with them. When I was doing my shirt business out of my home, I really wanted something where I could interact with people and do stuff for the community. Since we’ve been open, we’ve done a couple fundraisers. We’re also doing one on Nov. 2 for Emma Bailey, who was the Southern Nash student who was paralyzed in an unfortunate car accident before she graduated.”

Bass also is giving people who have small businesses a chance to showcase their items or products by allowing them to rent a space in Southern Fireflies Art & Boutique. Bass shares her space with 15 other vendors, which consist of a couple women’s clothing boutiques, a gift shop that offers a wide range of jewelry, crafts and handmade items for sale such as one of the more popular booths in Southern Fireflies Art & Boutiques that sells a variety of skin-care products such as men and women goat milk soaps, lotions and different essential oils. She recently had a man from Raleigh that just started selling lapel pins.

“For my vendors to be able to come in here and set up, it just gives them an opportunity to see their dreams come true,” Bass said.

Bass said so far the boutique has exceeded her expectations and she hopes more people who live in the area will stop by because she believes Southern Fireflies Art & Boutique is a one-stop shop for people looking for bargain items and gifts.

“This is definitely something different to Red Oak where we’re getting our customers from,” she said. “I know for myself, I’m definitely worse at forgetting that I need a gift or something for the kids so once you get to Red Oak, you don’t want to go back to Nashville or Rocky Mount. We certainly have a diverse items to choose from. We try to keep our prices very fair because I was once a single mom and I know how it is to go in a place and not be able to afford anything. It’s nice to be able to come in here, buy a few things and not feel like you paid a fortunate.”

Southern Fireflies Art & Boutique is open from 11 a.m. to 6 p.m. Tuesday through Friday and 11 a.m. to 3 p.m. Saturday. For more information, email southernfirefliesnc@gmail.com