New Roses to open in Tarboro

1 of 2

Ernie Schaffer, right, owner and developer of Riverside Plaza LLC, shares a laugh with Adam Williams, owner of Express Floors, on Wednesday as Williams records measurements for the new Roses being constructed at Riverside Plaza in Tarboro.


Staff Writer

Thursday, October 18, 2018

TARBORO — An established regional discount retail chain is expanding across the Twin Counties.

Henderson-based Roses that’s owned by Variety Wholesalers Inc. and has more than 100 stores including two Roses in Rocky Mount, will be opening a new location next year at the Riverside Plaza at the intersection of Western Boulevard and West Howard Avenue in Tarboro.

Ernie Schaffer, managing member of Riverside Plaza Phase II LLC, said he expects the new Roses to open in the first quarter of 2019, either in February or March.

The new Roses at the Riverside Plaza will occupy 33,000 square feet of sales floor space and a total of 44,000 square feet in all that includes warehouse, storage and back-of-house space. Schaffer said Roses will enhance the shopping experience for people in Tarboro and Edgecombe County.

“This is going to bring a tremendous amount of traffic to the area, and the plaza is located in the busiest part of town,” he said. “The Roses is expected to have a full complement of items that are virtually everything that they have in their bigger stores, and this Roses will be considered like one of their large platform stores. It will have a lot of general merchandise, huge variety and much more than exists in Tarboro.”

Schaffer said the Roses project has been something he has been working to get at the Riverside Plaza since he took it over in 2007. Mike O’Neal, property manager of the Riverside Plaza, said Roses had left the area years ago. 

Schaffer said the plaza is 75 percent occupied. It has an array of shops and businesses, including the LaRancharita Mexican restaurant.

The Salvation Army Family Store and Donation Center opened in the spring at the plaza and other tenants there consist of H&R Block, State Farm Insurance & Financial Services, Active Nutrition Studios, 2000 Nail Salon, Cunningham's Karate, Zeep Auto Sales & Repair, Marcias Sweets and Gifts, Retronix Electronics, Unique Cutz, Kingdom Empowerment House of Worship and Parkhill Cinema, a three-screen movie theater.

O’Neal said Roses officials acknowledged that they were against coming back to Tarboro until they saw how much the once dormant Riverside Plaza had changed. The space that Roses is going into had been dilapidated and vacant for years.

“We really started to redevelop this property and things are really coming to fruition,” Schaffer said. “Roses has really had their eye on this spot for a while. We gave them some incredible incentives to look at this site again. We’re providing a lot of infrastructure to make it happen and we’re doing a lot of extra things to bring them to Tarboro. We really feel the Roses is going to help out all those businesses there.”

Schaffer said the construction of the Roses is expected to be a half-a-million-dollar project. Riverside Plaza has made several improvements to the space Roses is going into and the plaza as a whole that include a brand new roof, new HVAC units, LED lighting and more enhancements.

“We’re about 90 percent of where I want to be and when this store opens up, we will have 100 percent of the upgrades done,” Schaffer said. 

O’Neal said the Maxway on North Main Street in downtown Tarboro will be closing soon and staff at that store is expected to be transferred to the new Roses. Maxway is owned by Variety Wholesalers that also shut down the Maxway in Rocky Mount this past spring in a the space will be filled by Citi Trends.