Sandwich shop makes big splash

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Sandy Battle grabs a sandwich out of the toaster Tuesday at Which Wich Superior Sandwiches.


Staff Writer

Wednesday, September 26, 2018

Popular national chain sandwich shops in the Twin Counties like Subway and Jersey Mike’s Subs have gotten more competition in the area with the arrival of Which Wich Superior Sandwiches.

The casual restaurant chain was founded in 2003 and specializes in sandwiches and salads with more than 400 locations. A new franchise in Rocky Mount opened on July 2 at 138 N. Old Carriage Road adjacent to the EP Mart near Nash Community College.

The local Which Wich is under the umbrella of Enfield-based Eastern Petroleum Corp., which owns the EP Mart convenience stores. Yvonne Jones, vice president of operations at Eastern Petroleum Corp., said Which Wich has been well received.

She said it has attracted repeat customers and gotten a good following from Nash Community College students. Jones added Which Wich now has signs about the business along the highway to give motorists a reason to stop and come off the highway, while also giving the sandwich shop more exposure.

“Business has been strong and sales have been consistent,” Jones said. “With the threat of the hurricane, that hurt us and slowed business down a little, so we had some dips. But for the most part sales have been steady. We feel Which Wich is a destination and we have a great staff.”

Which Wich is reportedly known for its ordering system, in which customers use red Sharpie markers to mark up prep-printed menus on sandwich bags. 

Customers select a sandwich from 10 catergories and then choose the bread, cheese spread and toppings. The sandwiches are then prepared and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags and hang their “artwork” on the community wall.

Which Wich customize submarine sandwiches come in regular (7-inch), large (10.5-inch) and super (14-inch) sizes. Which Wich menu consists of its signature fan faves, “build your own sandwich,” kids’ menu, shakes and sweets, vegan and vegetarian options, gluten-free options and catering menu.

“Our catering business has picked up and we’re looking to grow that aspect by getting the word out more,” Jones said. “Our online business has been a big plus for us. We’re going to be adding a pickup window in the next 30 days, so people won’t have to come inside to pick up their online orders.”

Which Wich has hired 21 employees, most of whom are high school students.

“The one thing really strong about this current location is we were able to hire teenaged kids that have never worked a job before and we’ve been able to keep all but two that left for college,” Jones said. “I think that’s really important to the Rocky Mount community because these kids coming into the workforce have learned a lot about having a first job and disciplining in regards to work-life balance as well.”

A second local Which Wich will open in late November at 701 Western Blvd. in Tarboro next to a new EP Mart currently being constructed.

“When we look at Which Wich, we thought this was a franchise that stood out and something we didn’t have in the area,” Jones said. “We needed something to attract families, millennials, teenagers and they have great food. It certainly has been an addition to the Rocky Mount area and should be a strong asset in the area for years to come.”

Which Wich is open from 10 a.m. to 10 p.m. Monday through Saturday and 10 a.m. to 9 p.m. on Sundays.