United Way launches annual campaign


Staff Writer

Friday, August 17, 2018

Business and community leaders across the Twin Counties gathered Thursday at the Farmers Market to help kick off another United Way Tar River Region annual community fundraising campaign.

United Way officials said the agency is known for bringing together people and resources to build a stronger community by raising more than $1.2 million each year and investing donations into impactful local programs that target pressing needs in Nash and Edgecombe counties.

Ginny Mohrbutter, executive director of the United Way Tar River Region, said the agency is in partnership with 24 agencies and 36 health and human service programs and has more than 500 volunteers and more than 10,000 donors working to improve the quality of life in the Twin Counties.

“It’s always so rewarding when we come together each year through the United Way community campaign,” Mohrbutter said. “We have so many supportive donors, volunteers, businesses and nonprofits that know the importance of United Way and help us surpass our fundraising goal. By reaching this goal, our funded agencies and programs are able to provide vital health and human services to local individuals, children and families.”

This year’s campaign theme will be “United We Grow,” in parallel with the positive growth going on in the Twin Counties. Nash County Manager Zee Lamb and Rick McMahon, former superintendent of Nash-Rocky Mount Public Schools, are co-chairing the campaign efforts.

“We want to give United Way and our partner nonprofits and community organizations greater capacity to help because we talk about the good economic news happening, which is exciting,” McMahon said. “But at the same time, unless all of us benefit from that then really none of us do. It’s a matter of helping and doing the things to meet the needs of the community. United Way is a remarkable agency and the dollars that come into United Way, thousands of people are touched by those donations.”

McMahon said this year’s expectation is to hopefully far exceed the $1.2 million that the United Way has raised over the past few years.

“It was really after we set that goal that we began to talk about an effort to include more people,” he said. “We met with our board of directors and from that we formed teams and during the summertime those teams went out and made contacts. We’ve got a lot more boots on the ground than a year ago. That’s the biggest change — that we’ve got more people engaged than the actual organization of the campaign.”

For the eighth year, Davenport Autopark will sponsor a free car giveway for a year to a United Way Tar River Region donor who gets their name entered for each $100 donation. The United Way Tar River Region also celebrated the results of its school supply drive. The drive will support 22 schools, 480 classrooms and 10,093 students.

The total number of supplies included 290,000 staples, 57,420 total sheets of notebook paper, 21,110 index cards, 12,992 crayons and 9,969 pencils.