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Radio station moving to Mills

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Construction has started on the new home of Life 103.1 at the Rocky Mount Mills.

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BY COREY DAVIS
Staff Writer

Monday, July 9, 2018

An Eastern North Carolina radio station in Rocky Mount is the latest company to be moving to the Rocky Mount Mills.

Life 103.1 WLQC-FM will be moving from its current location at 3048 Zebulon Road and occupy 2,100-square-feet of space in the main mill building being remodeled on the campus of the Rocky Mount Mills, which is a 150-acre mixed-use development on the Tar River.

Matt Honeycutt, real estate development manager at Rocky Mount Mills that is owned by Capitol Broadcasting Co. in Raleigh, said Life 103.1 is expected to move into the Mills in October. Life 103.1 will join the Rocky Mount Telegram, Nash County Travel & Tourism and Envolve Vision as corporate tenants going into the Mills. Envolve Vision, which will occupy 23,000 square feet of space, is slated to begin operations in the Mills by late August.

“Life 103.1 has become a beloved Eastern North Carolina institution with thousands of listeners across the region,” Honeycutt said. “We’re thrilled to add a live radio station to our roster of tenants that now include health care, publishing, restaurants and breweries.”

Mills officials said the relationship between Capitol Broadcasting Co. and Life 103.1 has come full circle. The station’s corporate parent bought its Federal Communications Commission construction permit from CBC and built the station in 2010. Alan Button, president of Life 103.1, received the required Federal Communications Commission public file maintained by Capitol Broadcasting Co. at the Mills in 2010 following the sale and assignment of the construction permit.

“We share CBC’s value priorities for quality and service, and we’re excited to be participating with CBC and our Mills neighbors in the renaissance of Eastern North Carolina,” Button said. “Consistent with our mission, our new state-of-the-art office and studio facilities will position us to serve our listeners and our advertisers at a whole new level.”

The Life 103.1 format is known to be a unique blend of music and information. “Timeless Favorite” hits mixed with news, sports and weather from the WRAL weather team form the core of its weekday programming. It’s short-term lifestyle segments include “Life in Our Gardens,” featuring area cooperative extension agents. The station also airs bluegrass music Saturday mornings and evenings and faith-based inspirational music Sunday mornings.

“Matt and the rest of the Rocky Mount Mills team have been a pleasure to work with,” Button said. “Their professionalism and enthusiastic support have been tremendous.”

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