Boddie-Noell to open its first new Hardee’s in city


The new Hardee's restaurant at 4891 Sunset Ave. will open at 5 a.m. Monday.


Staff Writer

Saturday, February 17, 2018

A longtime family-owned restaurant company in Rocky Mount is doing something that it hasn’t done before.

Boddie-Noell Enterprises is set to open a new Hardee’s restaurant at 5 a.m. Monday at 4891 Sunset Ave. across from Sheetz near Old Carriage Road and down the street from Nash Community College. Company officials said the new fast-food restaurant is the first opening of a new Hardee’s location in Rocky Mount in at least three decades and also the first-ever Hardee’s restaurant in the area built by the local franchise operator.

Boddie-Noell Enterprises purchased the existing Hardee’s locations in Rocky Mount from Hardee’s parent company in 2007, officials said.

“I think most people are probably surprised to know that we’ve never built a Hardee’s in Rocky Mount,” said Mike Boddie, president of Boddie-Noell Enterprises. “We’re really excited to bring this newest Hardee’s location to Rocky Mount. As a family-owned, hometown company, we look forward to being even more of a presence in our community and supporting the growth of the Rocky Mount area.”

The opening of the new Hardee’s will include a 50-cent sausage biscuit special continuing through March 5. In addition to the new Hardee’s on Old Carriage Road, Boddie said the special deal will be offered at other Rocky Mount area locations.

“This promotion isn’t just going be at the new store, but all the existing stores,” Boddie said. “It’s kind of thank you to the Rocky Mount community for supporting us for so long.”

Boddie said the new Hardee’s is one of 10 new restaurants the company will be building in North Carolina and Virginia. Boddie-Noell has been a Hardee’s franchise operator for 56 years, and the largest Hardee’s franchisee in the country will now have 10 Hardee’s locations in Rocky Mount and the surrounding area.

Boddie added the latest location is something the company had been looking at for quite awhile.

“This is an area between Rocky Mount and Nashville, and we thought it was a growing area as far as traffic with the college and the two high schools around,” Boddie said. “We were able to work with the landowners to get the land we needed.”

Boddie said the new Hardee’s will start off with 55 employees plus several managers. He added between 20 and 25 of the employees will be full-time workers. 

“As we get employees to work for us, we always try to promote from within, so we try to develop people that may go into management, and we work with them on that to be future general managers or district managers,” he said. “We build stores to create opportunity for people because we want people to move up in their life and be able to grow.”

Boddie said a Hardee’s restaurant typically costs more than $1 million to construct. The new Hardee’s will seat up to 70 people. Company officials said the restaurant will have a distinctive look with the latest “retro” Hardee’s restaurant design and a digital menu board in the counter area. The restaurant also will feature free Wi-Fi service.

“Our newer-style store is definitely a different Hardee’s store than currently exists in the Rocky Mount area, and the new look is more of the way we built our stores in the last couple years,” Boddie said.

As part of opening festivities, on Feb. 23, three location radio stations — WDWG, WPWZ and WZAX — will have live on-site broadcasts with the opportunity to win prizes such as free food coupons and Hardee’s logo items. The launch of the new restaurant also is coinciding with the introduction of Hardee’s new Charbroiled Sliders starting at $1.

Boddie-Noell is also pointing out to students at nearby Nash Community College, Nash Central High School and Northern Nash High School that with student identificatiom cards, they can get a free small order of french fries and small drink with the purchase of any Thickburger.