TV station purchase finalized


Staff Writer

Wednesday, January 17, 2018

The new official owners of longtime Rocky Mount television station WHIG-TV promise a new era in local broadcasting.

The station’s purchase by RSS Media Marketing was finalized with the recent transfer of license by the Federal Communications Commission.

RSS is a new incorporated partnership that includes station president Sandra Smith, Nash County board Chairman Robbie Davis and local billionaire Steve Wordsworth, who also owns a stake in the Carolina Panthers. RSS stands for Robbie, Steve and Sandra.

“This is an exciting time at WHIG-TV as we have just moved to the campus of North Carolina Wesleyan College,” Smith said. “Our goal at RSS is to remain loyal to our communities while also exploring new avenues of growth.”

WHIG-TV has been in business for more than 20 years. Now RSS is positioned to continue to deliver locally-sourced content from a modern media operation, said Brittany Smith, the station's marketing director.

The station broadcasts from its studio in Wesleyan's Gateway Technology Center. Wesleyan President Dr. Dewey Clark said the station's location on campus provides partnership opportunities and will support academic programs.

When established, the station served Nash and Edgecombe counties. Today, the station broadcasts in 19 counties throughout Central and Eastern North Carolina on four cable networks, over the air and online at www.whigtv.com.

Formerly owned by Action Community Television Broadcasting Network, the station was founded in 1997 by Herbert Greenberg, who died at 65 in 2014. His sister, Mary Beth Greenberg, sold the station to RSS for $65,000.