Google workshop offers tips to local businesses


Google Small Business Trainer Pamela Starr speaks during a workshop on Oct. 18 at the Rocky Mount Mills.


From Contributed Reports

Monday, November 5, 2018

Four out of five consumers use the internet to find local information.

Yet most small businesses — less than two out of five — have a listing on a search engine.

Businesses that have an online presence grow 40 percent faster than those that don’t. And the regional economy is made up overwhelmingly of small business — making them the engine of the local economy.

On Oct. 18, Google came to the Rocky Mount Mills to present a workshop to help small businesses be more competitive by improving their online footprint.

Google Small Business Trainer Pamela Starr taught 83 people how to be found online. And the reactions from local participants were enthusiastic about their experience.

“I got an abundance of information,” said Dorea Nunery, owner of Radiant Delights. “Google tools will definitely be an asset for my online business.”

Frenchy Davis, founder of Foundation Builders Academy Childcare Development Center, said he benefited from the workshop.

“Pamela, the presenter, was knowledgeable and tuned in to small businesses challenges,” he said. “She gave insight on how to use Google tools to maximize my marketing results. I plan to put her tips to work.”

Megan Oteri, founder and CEO of Brick Scholars, said the workshop provided a lot of information in a simple and easy-to-understand format.

“The presenter not only gave valuable information for business owners, she broke down the information into easy to digest chunks of actionable information to help elevate small businesses,” Oteri said.

The workshop covered:

■ Creating a free Google My Business listing.

■ Google Search and Maps presence for free.

■ Optimizing a website for search and mobile.

■ Better ways to be found with online advertising.

After seeing the enthusiasm and size of the audience, Starr told Mark Frohman, one of the workshop’s organizers, that she is interested in returning to conduct more Google workshops.

“More workshops are entirely possible. We are fortunate to have sponsors also interested in seeing more events like this one,” Frohman said.

NC SCORE, the Upper Coastal Plain Council of Governments and Rocky Mount Mills teamed up to organize and host the workshop.