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Agriculture Department to host Food Business Conference

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From Contributed Reports

Monday, December 11, 2017

The N.C. Department of Agriculture and Consumer Services will host its annual Food Business Conference on Feb. 14 in Durham.

The conference, designed for established food entrepreneurs and food manufacturers looking to expand their market research capabilities, will feature presentations on identifying new markets through census data and Google analytics.

“Food businesses are a significant part of the state’s $84 billion agriculture industry and has tremendous growth potential,” said N.C. Agriculture Commissioner Steve Troxler. “The Food Business Conference is perfect for established food companies looking to grow their businesses and expand into new markets.”

The conference will be held from 9 a.m. to 3 p.m. at the N.C. Biotechnology Center in Durham.  Presentations include “Using U.S. Census Data to Discover Your Market Potential,” by Kelly Karres, a data dissemination specialist with the U.S. Census Bureau; “Using Census Data to Estimate Market Share and Revenue,” by N.C. Agricultre Department agribusiness developer Annette Dunlap; and “Using Google Analytics to Fine Tune Your Target Market,” by Jessica Davis, a digital strategist with Level360 LLC.

The event includes lunch, an overview of marketing programs offered by the department and networking opportunities.

The cost is $55 per person or $45 for early registration before Jan. 5. A discounted registration fee is available for companies that want to bring a second attendee. Final registration and payment must be received by Feb. 1.

A complete agenda and registration form is available at www.ncagr.gov/markets/agribiz. For questions, contact Dunlap at annette.dunlap@ncagr.gov.

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