Pinetops woman opens funeral home


Matthews Family Mortuary owner Crystal Matthews, left, and partner Bishop Shelton C. Daniel stand Thursday at the business on Zebulon Road.


Staff Writer

Monday, October 30, 2017

A Pinetops native has started her own full-service funeral home in Rocky Mount.

Crystal Matthews, a licensed funeral director, is the owner of Matthews Family Mortuary at 3240 Zebulon Road. Matthews opened for business on Oct. 16.

Matthews Family Mortuary is located in the former home of the Heritage Oaks Funeral and Cremation Services. Before starting the funeral home, Matthews worked since 2005 as a licensed funeral director and office manager for Hunter-Odom Funeral Services. Hunter-Odom has been operational for more than 100 years in the area and is in the process of moving to a new location on South Farview Road.

“I’m no stranger to the community, and it has been a lifelong dream of mine to open a funeral home,” Matthews said. “The reason why I wanted to start my own funeral home is because I have two children and I wanted to leave a legacy for them.”

Matthews also has two business partners involved in Matthews Family Mortuary who are both local pastors, the Rev. Irving Glenn II of United Friendship Church and Bishop Shelton Daniels, pastor of Greater Joy Baptist Church. 

Matthews has been a longtime member of Greater Joy Baptist Church. Daniels said Matthews has directed a lot of the funerals held at Greater Joy Baptist Church in the past.

“I’m excited about being involved with Crystal,” he said. “What I do in my life is helping others realize their dreams and visions. That’s a big piece of this for me of her having a chance to help her realize that thing she has been working and dreaming about.”

Matthews said the services offered at Matthews Family Mortuary include funeral ceremonies, military services, graveside ceremonies, funeral services followed by cremation, memorial services, direct cremation, life insurance and domestic shipping. Matthews Family Mortuary has 15 staff members, including a bilingual family support specialist.

“We’re here to serve the community with compassion, dignity and excellence,” she said. “We will service each family to the best of our abilities. With Matthews, its just not about business, but it’s personal. We look to provide a more personal relationship with our customers than just a business relationship.”

Matthews Family Mortuary is holding a grand opening from noon to 5 p.m. Nov. 11. The funeral home is open from 9 a.m. to 5 p.m. Monday through Friday and by appointment only on Saturday and Sunday. The funeral home can be contacted at 252-316-8270 or 252-316-6867.