Seven ways to get the most out of your store signage


Todd Hinson


Business Columnist

Monday, February 5, 2018

Signage can be responsible for half of your customers, says the International Sign Association . Signs can attract new customers, brand your business and drive impulse sales.

Here are seven ways to make the most out of your signage:

■ Look at what you’ve got with fresh eyes: Look around at your facility with fresh eyes; put yourself in the shoes of a new client or customer. Take note of anything out-of-date, discolored or worn out. You may also be missing an opportunity to illuminate an existing sign or freshen up what is often the first visual impression of your company.

■ Put your space to work with custom graphics: Make the most of the informational, promotional or decorative space in your location. The latest solutions in graphics prove that you’re no longer limited to walls, windows and doors. You can now take advantage of graphics for floors and even printed ceiling tiles.

■ Attract new customers with easy-on car magnets: Smaller businesses or organizations without a permanent vehicle or fleet for deliveries or service calls can benefit from car-top or door-side magnet signs. These put your marketing in motion and are easily removed when trucks or vans do double-duty for personal use.

■ Spruce up your décor with wall-mounted posters: An inexpensive and elegant way to enhance your interior décor is wall-mounting framed art, photography, inspirational quotations and historical documents. Safety rules, schedules and HR notices that are posted for employees can also get a facelift with a clean-looking frame mounted to the wall.

■ Try perforated window graphics: Perforated graphics present a promotional message when viewed from one side, such as the outside of a door or window, and a clear view when seen from the other. One-way vinyl graphics replicating frosted glass or displaying a design or scene also add privacy to office or conference room windows.

■ Grab attention with big, bold banners: The versatility of a colorful, custom banner or fabric sign can’t be beat. It can be equally useful indoors or out, for a one-time appearance or to reuse time and time again. Today’s oversized printing lets you go big, while materials including fabric, paper and vinyl help you match your banner to a budget of any size.

■ Save big with lamination: Protect and preserve your frequently used documents with lamination. This could apply to restaurant menus, instruction sheets, schedules, name badges and even larger-sized posters. Water-resistant lamination improves their appearance, and reduces the cost of reprinting.

Signage options are more flexible than ever and go a long way toward establishing and/or reinforcing your brand.

Todd Hinson is co-owner of Allegra Design Marketing Print in Rocky Mount.