Wireless technology helps businesses go mobile

Jeremy Taylor 2013.jpg

Jeremy Taylor


Business Columnist

Monday, September 11, 2017

Mobile technology has revolutionized and transformed businesses.

Tech-savvy business owners have become increasingly reliant on devices such as the iPad and the Samsung Galaxy S8 to increase productivity and profitability, while staying connected with customers and employees.

The use of wireless technology for business operations is a growing trend, designed to meet consumer demands and create a holistic customer experience. According to a recent U.S. Cellular survey, more than half of smartphone owners utilize their devices to shop online, while another report found that one-fifth of users go online “almost constantly.” Across all industries and company sizes, mobile technology is becoming essential to customer engagement and product management.

Mobile technology is redefining the way business is conducted, simplifying complicated processes such as bookkeeping, while enhancing interactions between businesses and customers. Combined with our high-quality network with nationwide coverage that works when and where you need it, popular mobile tools make day-to-day business easier than ever.

U.S. Cellular offers the following tips and recommendations to optimize business and build customer relationships:

■ Stay productive on the go. Share, sign and review documents with DocuSign and store information securely on Google Drive . Stay connected to company developments and staffing wherever, whenever with TSheets Time Tracker , an app that allows managers to monitor employee time and location remotely.

■ Engage mobile marketing. Design a dynamic website with mobile-specific content and ensure that it’s user-friendly. List the company location on Google with up-to-date hours and contact information so the business is easy for others to find from the palm of their hand. Make a Yelp business profile and use social media site such as Facebook , Twitter and Instagram to connect with customers and increase visibility.

■ Offer wireless payment options. The Universal Square Reader transforms mobile devices into credit card terminals so business owners can process transactions anywhere, at any time.

■ Track sales, operations and products. Manage inventory with Goods Order Inventory Pro and review of financial statements and invoices with the QuickBooks app. Discover the best mobile app specific to a particular business industry, ranging from farming to food service. Mobile users working in agriculture depend on apps like FarmLogs to enhance crop production, while restaurant owners rely on Nowait Host to keep track of reservations.

No matter what your business is, there are apps out there that can help streamline your business and engage with your customers. To learn more about mobile devices and business apps, visit our U.S. Cellular store where we have local experts to help you determine the best set up for your business.

Jeremy Taylor is the director of sales for U.S. Cellular in Eastern North Carolina.