Bottle shop adopts fresh identity


Parker Bateman, left, and Ireland Boyd share a laugh Friday night at Goat Island Bottle Shop at the Rocky Mount Mills.


By Corey Davis

Monday, March 12, 2018

As Rocky Mount residents and business owners at the Rocky Mount Mills, Kristi Ellis and her husband, Travis, believed they needed to do something different with their local craft beer and wine bottle shop to make a better connection to the community.

The first order of business for the Ellises was to change the name of their bottle shop from Ramblers Beer and Wine to Goat Island Bottle Shop, which became effective March 1, Kristi Ellis said. She added the name change comes from the seven-acre island that’s located in the Tar River below the Mills that Capitol Broadcasting Co. has future plans for redevelopment.

“We didn’t feel like Ramblers fully embodied what we wanted to be for this community,” Ellis said. “We wanted a name that reflected who we are in the community. With the island in the Tar River by the Rocky Mount Mills and with us being a part of the Mills and the Rocky Mount community, we wanted a name that showed that.”

Ramblers Beer and Wine in Rocky Mount was established last spring. The bottle shop served as a second location for Ramblers, which was established in 2015 in downtown Durham by owners Justin and Brittany Tipper. Ellis said Goat Island Bottle Shop will operate as a separate business from Ramblers.

“We’re choosing to do things differently at this location, and they’re focusing on their location in Durham,” Ellis said. “We’re excited about their direction and they’re excited about our direction.”

Ellis said Goat Island Bottle Shop is now serving customers beer out of pint glasses instead out of plastic cups, which she added allows for the beer to stay colder longer. Goat Island Bottle Shop is also looking at different avenues to bring in more craft beer or wine selections for customers.

“Just this past week in pumping up our name change, we went to four breweries in the Triangle that don’t distribute to us to bring their products out here,” Ellis said. “We’re working on going to Charlotte, Asheville and the coast to meet with breweries and get their products here. We want to bring in more North Carolina beer that we haven’t had access to, and we want to bring all of that to the people here.”