Biography recounts story of Rocky Mount native Kay Kyser

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Book Reviewer

Sunday, September 30, 2018

Steven Beasley tells the story of a forgotten superstar and Rocky Mount native in the book “Kay Kyser — The Ol’ Professor of Swing” (Richland Creek; $23.95), a work 20 years in the making.

Beasley explores many facets of Kay Kyser’s rise in popularity in a time that began when there were just three national radio broadcasting systems and no such thing as cable, and big bands performed in big ballrooms.

Beasley begins the story with James “Kay” Kyser’s early life in Rocky Mount. His parents, Paul and Emily, both pharmacists, ran the town pharmacy. An interesting fact is that Emily had the distinction of being the first licensed woman pharmacist in North Carolina. Music was a part of the Kyser household; apparently everyone in the family had a pleasant singing voice — everybody but Kay. Though he had an intuitive feel for music and rhythm, he was never trained and was always frank about not playing an instrument or reading music, even when he became one of the most successful bandleaders of his era.

In high school Kay was active in many extracurricular activities, including sports — he was a member of the basketball team, but he was too slight for the football team. Enterprising as usual, he formed a football team of a group of classmates who, like him, lacked the bulk of varsity squad members; the team was named the Tigers. There is a legend that the Tiger games grew larger gates than the regular team.

One story, gleaned by Beasley from a newspaper report, tells that Kay organized a student body walkout on Armistice Day since he thought it should be a school holiday. According to the press report, the walk out was a success. Kay was class president in both his junior and senior years. His social conscience and his genius for persuasion led him, in his senior year, to create a plan that would insure that every member of the senior class would graduate. He had students who were doing well tutor those who weren’t, with the startling result that everyone graduated together for the first time in Rocky Mount High School history. He also became a cheerleader, an activity he would continue to enjoy once he entered UNC.

During a time when school spirit was at low ebb at Chapel Hill, tryouts were held for varsity cheerleader. Kay took over, wowed the student body in the stands, and in his enthusiasm decided that there had to be an organized cheering squad. He recruited an enthusiastic group and led them as they rehearsed on the field just like the athletic teams. They became the Cheerios, a precision squad of 250 uniformed members.

Among a myriad of other campus activities at Chapel Hill, Kay produced and staged the Playmakers shows. One of the other undergrads with whom Kay worked on theatrical productions was Hal Kemp, who had a campus band, the Carolina Club Orchestra. The band was popular locally and in surrounding areas, where they would play for dances and parties.

By the time Kemp was ready to graduate, he had recorded some music for Columbia records and was getting time on the air. Kemp surprised Kay by suggesting that he put together a new band and lead it himself.

“But I can’t lead a band,” Kay exclaimed, “I don’t know music.” Having worked with Kay, watching him succeed with the Playmakers, Kemp countered with, “You can get musicians to help you organize. You’re popular on campus, you’re head cheerleader. You have an intuitive feel for music. You can front the band.”

The original six players that made up the band played by ear, weren’t very good, but Kay’s humorous shenanigans made up for shortcomings in the music, and as their music improved the band became regionally popular; soon they were booked for school dances on campuses all over the South.

Beasley does a thorough job of describing the many steps that took Kay to the pinnacle of big band success and two stars on the Hollywood Walk of Fame, with his wildly popular radio and TV shows, “Kay Kyser’s Kollege of Musical Knowledge,” seven feature films and ballroom appearances that led to sold-out performances.

Kay was even featured with Batman and Robin in an issue of the comic book Detective Comics. Beasley points out that even before Bob Hope, Kay was entertaining the troops, was featured performer with his band at innumerable star-studded charity benefits, appeared on magazine covers and used his clout to further many good causes.

Still hugely popular, Kay realized that with the advent of jazz-bebop, which did not use large orchestras, big bands would soon be relegated to the shrinking number of venues that could afford them; and television had more people staying home to get their entertainment by way of the small screen. This state of the industry coincided with Kay’s desire to retire, so in late 1948, despite his still high ratings, he disbanded the group and ceased the tiring band tours. With a few delays in his retirement plans, Kay, his wife, the singer Georgia Carroll, and their daughters moved back to North Carolina and settled in Chapel Hill.

Despite numerous attempts to lure him back into show business, Kay stood firm in his resolve to leave the limelight. Now Kay was in a position to focus his attention on other projects. One was the possibility of starting an educational television station in North Carolina.

Kay, along with William Carmichael, UNC finance vice president and William Friday, UNC-Chapel Hill president, worked diligently on the process to acquire channels for non-commercial use from the Federal Communications Commission. There was no PBS in the beginning, so Kay had to use his connections on NBC for advice on equipment, and through his friends who were script writers and comedy writers in television he brought people to Chapel Hill to write programs that would make education more interesting for the average person. For four years, seven days a week, until WUNC-TV was running smoothly, Kay worked exclusively on the television project, and all as a volunteer.

Now back home, Kay divided his time between his Christian Science interests and being a good father to his three girls. He lectured around the country for the church, and in 1983, Kay was elected president of the Worldwide Church of Christian Science. He continued his traveling lectures to the very end, even managing to give a lecture after a stroke. He died in July 1985.

Puzzled as to why a huge star and media figure during the 30s and 40s with such a multi-faceted career could be forgotten by the general public, Beasely asked Georgia Carroll how she felt about it. She replied that some of it was his own doing, that if he had stayed in touch with the public a bit more, he would be better remembered in their minds today. She also commented that though his records were extremely popular, they were “of the time,” not the kind of music that would span the generations.

The book is illustrated with scores of pictures: Street scenes, Kay with his peers in show business, scenes from movie productions, promotional posters, sheet music and magazine covers and formal portraits of band members. There is a complete list of recordings, and cast and plot of each of movie.

Steven Beasley is an international writer, musician and producer currently living in the Los Angeles area.


An Excerpt

UNC president Bill Friday stated, “Kay did something here in the Good Health Program that was literally incredible. He mobilized the state. He used what he had learned in Hollywood about marketing.” (Authors note: the article states he raised a million dollars in one night for St. John’s Hospital by way of putting together a “Circus of the Stars,” using Hollywood celebrities ...)

Kay used his Hollywood clout in several ways. He got world class pop songwriters Jule Styne and Sammy Cahn to write and donate a song, “It’s All Up to You.” He followed that by getting Frank Sinatra and Dinah Shore to record it, and followed that by getting the song played on radio stations statewide.

To use a popular phrase, the North Carolina Good Health plan was ‘in your face’ wherever you turned. Friday continued, “He had little tags placed over the necks of milk bottles, so the message was delivered to the people’s doors in the mornings. There were billboards announcing it statewide — all from Kay’s hard work.” Friday continued, “The four year medical school (in Chapel Hill) was part of it. What they were doing was establishing Chapel Hill as a major medical center. They got medical scholarships to get people into the program. Nurses, technicians ... and then they started building all these clinics all over. Lord knows how many of those were built, but this was the beginning of really delivering health services to rural people. Kay was the reason. The man worked night and day,” Friday concluded.

A Time magazine article May 4th, 1953, stated that six years after the initiation of the plan, at the dedication of the 411-bed teaching hospital at UNC, the association could look back on some impressive achievements. Now, alongside the new hospital, North Carolina’s two year medical school had expanded into a full, four year institution. Now there was also a new school of dentistry, a school of nursing, and the hospital built a 75-bed psychiatric wing ... Kay must have felt enormous satisfaction at having “sold good heath as you sell a candy bar.” Though still living in Beverly Hills, it felt good to be home, and he became desirous of raising his new family in a more typical environment such as Chapel Hill.